In line with our strategy of balance and diversity, the emphasis of our business has broadened in recent years, from undertaking individual developments in Central London, in two important respects.
Following our success at PaddingtonCentral, we have continued to seek out projects that involve significant regeneration. Not only does urban regeneration offer those direct stakeholders in the property itself a significant reward for the risks and complexities undertaken, it also benefits those communities adjacent to these developments and the people working within them. With such projects taking place in locations which have perhaps been undervalued, it is often the case that rental levels improve significantly. Additionally, investment yields will often also improve, reflecting the perceived improved status of the location.
The more large-scale projects we undertake successfully, the more we are recognised as responsible and capable partners to local authorities seeking effective regeneration. The quality of our professional team coupled with our ability to externally fund large-scale projects, limiting the risks for all parties, is increasingly making us the preferred regeneration partner. To some extent, a virtuous circle is created. Whilst our track record in large-scale projects continues to expand, significant scale brings with it a requirement for an extended vision of the character and environment of the development to be created and with it, invariably, a considerable amount of construction and legal complexity. These factors represent significant barriers to entry for competing developers.
It is, of course, not just in London where regeneration activity is needed and, over the last few years, we have secured similar schemes in provincial cities and towns with the same strategic objectives. The Heart of Slough project entails circa 350,000 sq. ft. of prime office accommodation alongside a much larger residential component. In Birmingham, we acquired in 2006 an 11-acre site which will ultimately contain over one million sq. ft. of mixed-use accommodation. In many ways, this site is similar to the PaddingtonCentral scheme in Central London in that it is a large tract of land close to a major rail terminus, bordered both by a railway line and a canal.
As our track record shows, we are not limited to any geographical area in the UK, but we will tend to focus on the major conurbations where large-scale urban regeneration projects are sourced.

One of the benefits of a regional approach to urban regeneration is that land tends to be more affordable. This reduces specific asset risk and competition to acquire additional projects is less intense than that experienced in London. Such a strategy self-evidently also provides a geographically diversified risk profile. Finally, large-scale regeneration is frequently of a mixed-use nature, which also diversifies risk into different market sectors.